Northpull Capital is on a mission to help investors make informed investment decisions in the markets, aiming to help them preserve their capital and create wealth in the markets.

It offers research and analysis services related to long-term investing in Indian equities; the clients are provided research reports and stock recommendations based on rigorous research and analysis. Furthermore, it also provides Northpull Ideas, a basket of investment ideas, capturing what stocks to buy, hold, add, sell, or reduce.